Neuroscience & Nutrition
Why Do We Crave Sugar?
Sugar cravings are driven by dopamine, evolutionary caloric programming, and blood sugar swings. The brain treats sugar as a reward signal, not just nutrition.
sugar cravingsdopamine
Neuroscience
How Does Addiction Work?
Addiction is not a lack of willpower. It is a physical change to the brain's reward system that makes the addicted behaviour feel like survival itself. Here is the neuroscience.
addictiondopamine